Caleb Kuhl
Creative Director • Photographer/Director • Visionary
Story is king!
About Me
Creative professional with a proven track record in creative direction, pitch deck & treatment writing, graphic design, photography, and directing. Transitioned from a successful career in graphic design to directing and photography, leading high-profile campaigns for renowned entertainment, lifestyle, and automotive clients. Recognized for my ability to conceptualize and execute compelling campaigns, designs, and visuals that drive sales and brand engagement. Seeking a local or remote, full time role that allows me to leverage my diverse skill set while maintaining healthy work-life balance.
Education
Bachelor of Science - Graphic Design
Work History
Kuhl Productions, LLC
Creative Director,
Director, Photographer.
2015 - Present
Conceptualize, consult, and collaborate with ad agencies to secure marketing campaigns for esteemed clients, including Toyota, Disney, AT&T, Apple, Chrysler, Nissan, Infinity, BMW, Hyundai USA, CitiBank, Chewy, Anheuser-Busch, Kohl’s, and many others. Responsibilities include:
Collaborating within brand guidelines to ensure cohesive brand vision across campaigns
Creating and presenting treatments and pitch decks
Providing full service production support.
Writing copy and scripts
Leading production meetings
Directing talent based on working scripts and asset shot lists
Photographing both product and lifestyle images
Consulting with post-production houses on narrative content and CGI-generated assets
Ensuring timely, on-budget delivery of high-quality assets
Hillslide Productions
Post-Production Consultant
Lead Retoucher
2005 - 2015
As a post-production consultant, I was responsible for overseeing the entire editing and retouching process for a wide range of entertainment, lifestyle, and automotive campaigns. I ensured impeccable quality and consistency across all deliverables, playing a critical role in maintaining the visual standards for high-profile clients. Notable clients such as 50 Cent, Chris Brown, Soulja Boy, Mazda, Fiat, Dodge, and Ford Motors trusted my expertise to elevate their campaigns.
In addition to managing pre- and post-production workflows, I handled critical tasks such as file management, data wrangling, and providing on-set retouching services to guarantee real-time adjustments. My role also extended to image consulting, where I worked closely with photographers, art directors, and clients to bring their creative visions to life, ensuring the final output aligned with the intended narrative. This collaboration helped achieve seamless execution from pre-production through post-production, while meeting tight deadlines and maintaining a strong focus on client satisfaction.
Skills
Work
Toyota
Project: 2025 Highlander
Anniversary Limited Edition
Commissioned to acquire still assets for Toyota’s Limited Edition Anniversary Highlander. This was a CODE RED project captured in beautiful Mendocino, California. Project is currently live on Toyota’s website:
2025 Highlander
Kia
Project: EV Commercial Spots
Commissioned to Direct Kia’s 2024 EV line of vehicles. Delivered 12 short form videos in total, both for web and broadcast.
Citibank
Project: Social Media Campaign
Commissioned to capture assets for
Citi Bank’s social marketing campaign, for this project we documented a successful small business owner’s day to day, utilizing her small business Citi Bank card to earn points towards her vacation. We then documented the vacation to Todos Santos, Mexico, illustrating Citi Bank’s benefits for small business owners.
Woolly Co.
Project: Woolly Co.
Apparel Design
Developed and illustrated unique designs for Woolly Co., thoughtfully crafted to resonate with adventure seekers, passionate travel enthusiasts, and the outdoorsy, granola-loving community who embrace an active, nature-centered lifestyle.
Chewy
Project: 2023 Chewy Campaign
Commissioned to capture assets for Chewy marketing material, applications ranged from printed material to web, both social and landing pages for chewy.com and social media applications.
Retouching
Project: Target & Fiat
I had the opportunity to retouch images for both Target and Fiat Motors, where I was responsible for creating final composites by blending multiple plates. This involved color-matching vendor paint swatches, refining car seams, retouching talent, replacing skies, and completing a final color grade to ensure a polished result.
